Nike Social - British Open 2025 Win Reactive
One of golf’s biggest stages. Multiple Nike athletes in contention. A social rollout ready for every possible winner.
In a candid July 2025 interview, Scottie said "I would much rather be a great father than I would be a great golfer."
One of golf’s biggest stages. Multiple Nike athletes in contention. A social rollout ready for every possible winner.
In a candid July 2025 interview, Scottie said "I would much rather be a great father than I would be a great golfer."
Naturally, we had to stay true to that.
Nike Social - US Open 2025
We helped concept social for the 2025 US Open — spotlighting Nike athletes from rising names to consistent standouts like Niels Vink.
Somewhere in the archives (shhh) lives the perfect Jannik Sinner line that never got posted.
We helped concept social for the 2025 US Open — spotlighting Nike athletes from rising names to consistent standouts like Niels Vink.
Somewhere in the archives (shhh) lives the perfect Jannik Sinner line that never got posted.
The line played on both Jannik reclaiming the #1 spot and the US Open being held in NYC — hinting at the 1 train. Painfully good. (I was so mad when he lost)
Creative Leads: Nate Richards, Macaiah Broussard
ECDs: Blair Warren, Caleb Jensen
Agency: Wieden + Kennedy