NAOMI IDEHEN

Art Direction

  1. VISA - #GetMade
  2. Nike - Ja Morant Dunks on Everyone
  3. More Wieden + Kennedy work
  4. Protect Black Mothers
  5. Editorial Layouts
  6. Other Design
  7. Multimedia & Photography 


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I GET UP 🤾🏾🏀 I GET UP 🤾🏾🏀 I GET UP 🤾🏾🏀 I GET UP 🤾🏾🏀 I GET UP 🤾🏾🏀 I GET UP 🤾🏾🏀
Nike Basketball x Wieden + Kennedy, Bodega  October 2024
Role: Designer

INSIGHT With Ja out last season, the league has been sleeping on how much of a nightmare he is on the court. His game was scary before, but wait ‘til they see him this season.
OPPORTUNITY
We’re going to remind them what they’ve been missing out on by emphasizing the scariest part of Ja’s game — his bounce.
IDEA
Leading up to and on Media Day, Ja will dunk on EVERYONE.

And by everyone, we mean everyone: competitors, cities, haters, teams, innocent bystanders. And even fans, because after all this is why they love him.


watch the full live here

OOH



Who’s behind the sauce? Wieden + Kennedy, Bodega